Apple once strongly contemplated pulling out of the professional computer market following early success with the iMac, according to the company's former go-to advertiser.
In a post, former Apple advertising executive Ken Segall says the tidbit came during a meeting with then-CEO Steve Jobs, who had acquired a taste for success with the iMac -- the first of what would become many consumer product hits for the company:
The company kept on offering those products instead. As it stands today, Apple's "Pro" line consists of a line of hardware and software that is typically the top of line in price and features. That includes the Mac BookPro and upcoming Mac Pro mini-tower , along with Aperture, Final Cut Pro, and Logic -- its professional software for photography, video editing, and audio design, respectively.
At the same time, several of those products -- short of the MacBook Pro , something Segall points to as emblematic in Aperture, which had its last major release in February 2010.
There's little arguing Jobs was correct about the growth of the consumer market though. The iPhone and iPad made up 72% of the company's $35 billion in sales in the last quarter while the Mac came in at 14 percent. The same could hold true of other rumored devices the company's working on, Like a watch.
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